Hello people of the internet! Are you ready to sail the seven seas with our latest collection!? This time, we’re not taking you to Fairyland, we’re taking you to meet the pirates!
Huge restock + a new pirate collection
I’ll start this by saying we’ve actually added quite a lot this week so inevitably I’m going to forget stuff, but here’s a quick look at what’s been added:
Our newly rebranded Reed Diffusers have landed!
We’ve poured some scents: Very Vanilla, Vapour, 50 Shades of Sherbet, Lime Basil & Mandarin, Bubblegum, Fresh Linen, Cherry Bon Bon, Daisy, Hot Cross Bun, Bakewell Tart, Dove, and probably MORE!
We’ve launched 4 new scents in a pirate range!
We’ve added four burner burners
Story Time Candles now have a MYSTERY book option
To be fair, each of those bullet points could be a newsletter on its own, and I think at times I often do ourselves a MASSIVE disservice by adding things to the website, briefly going “we’ve added ALL of this” and then leaving it to think about what we can do next.
Sometimes, the thing you can do next is actually the thing you did three weeks ago that 90% of people missed. Like 70% of people who get these emails have already missed those bullet points as they might have seen “pirate themed wax melts” and carried on.
Ross Vs Isabelle - Pirate Pot Challenge
So me and Isabelle are doing a little challenge to see who can sell their pirate Teddy Pot the quickest. Don’t even start, my only hope is that someone thinks I’m cute enough and they’ll go mental and buy ALL of my pots in one go, as lets be honest, not many of you are going to pick the pirate of a 32 year old man over a 6 year old child.
Still, I remain hopeful.
I’m not sure how long this one will last, but whoever sells their pot first is the winner. Feel free to drag this one out as I have to buy a sodding tutu if I lose! Yes, the loser has to do a ONE MINUTE dance in a tutu. Swan Lake here I come, baby!
Oh, and along with that pot we’ve also launched an entire Pirate collection of wax melts that we’ll hopefully build on. The best part about this one, is due to the advancements in AI I can have the kids help out with the designs and let ChatGPT turn drawings into wax melt designs. So here’s two drawings…
One was done by Archie, and one was done by a slightly older child.
Yes, me.
This is what we had then for the designs…
Not gonna lie, I think they did Archie quite a few favours, but still! How cool is that!?
Reed Diffusers are back!
So we’re FINALLY back with our brand new, even sexier and even bigger reed diffusers! Here they are:
I’ll be honest, I’ve made a mild cock-up on the branding of the box. Two cockups actually. One is a minor typo where I wrote “on” instead of “one” - not the end of the world, we only have 500 boxes. And the second one is the fact it says “6+ months of fragrance” when truth be told, it’s more like 4-6 months.
I think I went on our old reed diffusers and assumed because these were 20% bigger in size - moving from 100ml to 120ml - they’d last longer than 6 months. But the reeds seem a LOT more absorbent so they might be bigger, but they give off more fragrance so they drain quicker. Meaning they probably last around the same as our older ones, but we feel like they’re certainly stronger.
To be fair, I would prefer a stronger scent that didn’t last as long over a reed diffuser that lasts ages but you don’t notice. Also, if you do want to extend the life of your reed diffuser simply use less reeds. I will do a blog post/video about it at some point. I’ll add it to the never ending list.
Story Time Candles - Mystery Book
We’ve done the usual thing of mixing up the books this Friday for our Story Time Candles, but we’re also ramping up the mystery element by making the book a mystery too - not just the candle.
I might actually run a poll on Instagram and see what people would prefer. Whether they want to know the candle that’s paired with the book, or not. In fairness, a candle is a bigger investment in time than a book is, so I dare say no one wants to get a candle that they’ll hate.
And I think that’s it for this week…
Don’t be alarmed if over the next week you get a few more emails in your inbox where I go over stuff we’ve added in more detail. I think I need to do a better job at looping back around and touching on stuff we’ve done over the past few weeks.
So yeah, I think it’s time to go back to parenting for a little bit. But thank you all for taking the time to open this newsletter and read allllllllll the way down to here. You’re a legend.
Much love,
Ross & Rachel x